Advertising is one of the main ways to get people to visit your business. We are surrounded by advertisements all day long. Television & radio commercials, billboards,and signs everywhere you look. How do we know what to choose? Most people, myself included, have learned to filter these out. So what is effective anymore? I always make a point to read whatever the sign twirlers in costumes are advertising. I don't know if it's the movement at the side of the road or the sympathy for the people in the hot Alabama days that draw my attention, but it works. I find myself slowing down to read their signs. My interest is captured, which is the point in advertising.
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