Location

Location is an important part of starting a business.  Will the area you choose have enough consumers to support your business?  Wal-Mart does not build in an area unless it meets a population quota and that is where Dollar General has found their target audience.  By catering to these less populated areas, Dollar General has become a quickly growing chain store.  Most small towns have at least one Dollar General.  The one we have in Vinemont is ten minutes from our house. We will run over there to pick up forgotten items or things we run out of quickly.  Being convenient in small towns has really worked out well for Dollar General.